AE Marketing Prod
October 18, 2016
There is actually some logic to all this
· RFP responses
· Catchy logos and taglines
· Client lunches and golf games
· Web sites
· Facebook, Instagram and LinkedIn pages
There are dozens of tactics that firms make use of in the effort to win a steady supply of profitable work. But often, those tactics can appear to be a messy collection of knee-jerk reactions with little or no logic to connect them.
In contrast, a successful ‘get work’ effort is a holistic symphony of interconnected and harmonious elements that all play nicely together and build on each other. The whole is decidedly more than the sum or its parts.