How to write a press release and benefit
from the media
Firms want good press coverage to build their brands and create positive public relations. But when it comes to writing press releases and getting the positive coverage they seek, most firms fall way short of the mark.
The gatekeepers of the news media – the reporters, editors and news directors – have a very different view of the world than you do. And if you want your PR efforts to be successful, you need to understand and adopt their perspective.
This program will teach you to think like a reporter and find and report the news that’s going to be covered. It’s going to show you how to avoid the PR errors that are way too common in the AEC world and make your way to the front page.
Using real world examples with plenty of ‘do’ and do not’ advice, this program will show you how to craft a press release that will get the attention of the media. And then it shows you how to handle the reporters who show up at your door chasing good news or bad.