I’m the co-founder of blüStone Marketing and author of the best-selling book, [re]Wired!, which is one of the most recommended AEC marketing books on the market.


When I first started in this business, I was a draftsman at a board with an old-fashioned parallel bar, some set squares and a 2H lead holder. That was way back in 1974.

To say that a lot has changed since then is the understatement of the century.

Back in those dark ages, I didn’t even know that marketing was a thing. It certainly wasn’t allowed in the noble professions of architecture and engineering! Back then you couldn’t even publish a business card as an advertisement without getting your wrist slapped.


That would have been unfair competition to your fellow noble professionals!


Fast forward to today, and we’ve got cut-your-heart-out-with-a-rusty-knife-and-eat-it-for-breakfast competition.


By the mid-eighties, it was obvious that things in this business were changing fast, and I began experimenting with some innovative ideas about how to manage and promote AEC services.

It was clearly time to redirect my creativity.

My career as an architect lasted about ten years. While my architectural design skills could be described as adequate, I found that I had a real knack for this marketing thing. So, in the early 90’s I hung up my architect’s hat and dove full time into marketing, business development and sales.


Since then, I have written almost 20 books on selling your AEC services, taught tens of thousands of engineers and architects in training seminars, advised thousands of firms around the globe, and helped them win billions of dollars of profitable projects.


Along the way I’ve developed some truly ground-breaking approaches and techniques that have revolutionized how firms market themselves and win work.


These past 40 years have seen massive and radical change in this profession. And I’m proud to have led and introduced many of the innovations in marketing and sales that have helped architects and engineers keep pace with the global revolution.

I guess, at heart, I'm a change junkie.

For almost forty years my design creativity has been funneled into ground-breaking approaches to promote and sell professional design services. And today, in the world of social media and digital marketing, I’m still knee-deep in new ways, new approaches, and new ideas for marketing your firm.


And of course, there are a lot of things that have changed in my life since that very first drafting board.


Today, I live in the tropics with my wife, Gail. We love sporty cars, the South of France, and border-hopping to visit our families in Canada.


And I still wake up in the night with even more ideas about how to help your firm win a steady supply of profitable work.


Here are a few of the many firms I've worked with 

American Council of Engineering Companies (ACEC)

ACEC California

ACEC Georgia


ACEC North Carolina

ACEC South Carolina


ACEC Virginia

ACEC Washington

American Institute of Architects (AIA)

Associated General Contractors of America – Virginia

AIA Maine

American Structurepoint

Ampirical Solutions


Arnold & O’Sheridan


ASCE North Carolina

Avid Solutions

AWWA North Carolina

Banks Construction

Banner Engineering


Becker Morgan Group


BHC Rhodes

Breen Engineering

Call Sign Engineering

Covello Group

Calhoun-Burns and Associates, Inc.

Chattel Architects

Clark Dietz

Clark Nexsen

Commonwealth Engineers


Cotter Consulting, Inc.

Crawford Murphy & Tilly

CRS Engineers

Control System Integrators Association (CSIA)

The Covello Group

Danis Construction

Degenkolb Engineers

Delon Hampton

DeReuil Engineering

DH Griffin Construction

DLZ Corporation

Draper Aden Associates

Edifice Construction

Efird Sutphin Pearce Architects

Energy Profiles Limited

Engineering Design Source

Ensign Engineering

ESM Engineers

Faulconer Construction

Flynn Finderup

Finegold Alexander Architects

GATE, Inc.

GBD Architects

Genesis Group

Great West Engineering

Greeley & Hansen

Hager Smith Architects

Hankins & Anderson

Hardesty Hanover

Harris Group


Highfill Engineering

Hipp Engineering

Houston Engineering

Ivy Architectural Solutions

Jaros Baum & Bolles

JH Kelly Construction

John S Clark Construction

KCI Technologies

KFA Architects

KLJ Engineers

Klingner Engineering

Larson Design Group

LDA Engineering

LSC Design

Lynch Mykins

MAI Engineering

The John R McAdams Company

McKinney & Company

Merrick & Company

USGBC Montana

Mote Engineering

MR Systems

ms consultants

MSA Professional Services

Mulkey Engineers

New Atlantic Contracting

New York State Association of Professional Land Surveyors

Ontario Association of Architects



Power Engineers

Premier Engineering



Pyramid Environmental

Radco Construction

RBB Architects

REI Engineers

RPA Design

Robert Peccia & Associates




SHN Engineering

Society for Marketing Professional Services (SMPS)

SMPS Central Florida

SMPS Kansas

SMPS Maine

SMPS Pacific Northwest

SMPS Sacramento

SMPS Twin Cities

SMPS Virginia

SPEC Services

Sutton Kennerly

T Baker Smith

TA Loving Construction

Target Engineering

Thrasher Engineering

TNH Alaska

TO Engineers

The Traffic Group

Trigon Engineering

TSP Inc.

Turner Construction

Universal Engineering

Waggoner Engineering

Wallace Group


West Yost Assoc

Wetland Studies

WHKS Engineering

Wiley Wilson

Willmer Engineering

WK Dickson


The Wooten Company

WTW Architects


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These are powerful tactics that I’ve used to help thousands of firms win billions of dollars in projects… and they can work for you, too.

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