Beyond Mere Eye Candy
Graphic Design for AEC Proposals
When you submit your proposal for that oh-so-important project, it lands in a pile of others from a hot field of fierce competitors. Then, just to make your odds even better, it’s reviewed by a client who can’t or won’t take the time to read it thoroughly and who may or may not understand it anyway.
Faced with these obstacles, you need all the tools you can to create a strong first impression and make your proposal easy to read and understand. Graphic design provides the techniques that will make your proposal document stand out from the crowd, be easily read and make an extraordinarily positive impression.
The decisions you make about graphic design, page layout, font selection and color choice in your proposal can significantly add to or detract from a client’s ability and willingness to give it the attention it deserves. Far beyond simply ‘making it pretty,’ effective graphic design will guide the reader’s eye to ensure that priority information is seen and understood.
This program will show you how to use graphic design to ensure your proposal is not only attractive, but visually organized for ease of information finding, reading and retention.