Coke, Apple and You
Building and leveraging your powerful brand

approx 95 minutes

$129

Strong relationships are the backbone of business stability in the AE world. But relationship- and word-of-mouth-marketing does not give business-minded design firms enough control over their firms' rate of growth or the inevitable peaks and valleys of the economy.

By proactively creating and nurturing a strong brand, your firm you can "jump-start" strong relationships with larger numbers of qualified prospects that will lead to sales opportunities and reliable growth rates.

Participants in this program will learn to:

• Increase the sophistication of their marketing efforts, allowing them to have greater control over firm growth rates and economic downturns.
  
• Understand the specific tools and tactics that are used to create brand-name recognition.
• Organize a "branding" effort that is specifically suited to the circumstances of their firm.

Coca Cola values its brand at about $80 billion. Apple’s is almost twice that. This program will show you how to implement branding strategies that are appropriate for design professionals and create a strong and valuable brand image for your firm that clients will seek out and value.