The Crystal Ball Session
It’s time to gaze into the future and see what’s coming down the track.
So much has changed and continues to change in the world of AEC marketing! Your competition is coming from every direction, there aren’t any untapped markets showing up on the horizon, and your precious clients are looking a lot like a tasty lunch to those mega firms who’d just love to steal them away.
It’s time to reset the way you’ve been thinking about winning work. It’s time to toss the techniques that have gone stale, re-jig the ones that have to be modified and embrace the new ones that are at the leading edge of successful marketing.
This session is going to look at where we’ve been, what we’ve brought along that’s worth holding onto, what we should toss in the trash, and where we’re headed tomorrow.
It’s going to explain what’s going on in the marketplace and why you’re seeing these massive changes. It’s going to let you peek inside the heads of clients and see how their thinking has evolved. And it’s going to give you the marketing, business development and sales techniques that you need to adopt NOW if you hope to stay ahead of this tsunami of change.
There’s a lot of conventional wisdom in this profession. But there’s too much convention and not enough wisdom. Let’s gaze into the crystal ball and adopt some true wisdom!