'blüStone Presents:'
Keeping Clients for Life
Customer service strategies that pay huge dividends
 
You’ve heard it many times before – landing a new client costs 10, 25, 100 times more than keeping an old one. And losing a client costs you all the overhead and marketing you invested in landing them in the first place.  So keeping your clients happy in a long-term relationship is just good business – higher profits, lower overheads, less stress and the peace of mind of a steady supply of profitable work.
 
In this no-holds-barred program, we’re going to find out why clients leave to go elsewhere and what you can do to ensure they stay around and continue to come back to you for project after project. We’re going to explore:
  • What over-the-top customer service can look like in an AE firm
  • How you can seek regular client feedback
  • The surprising advantage of making a mistake
  • What we can learn from the Delta Airlines
  • What we can learn from you Kindergarten teacher
 
Since the responsibility for keeping clients for life lies squarely on the shoulders of your project delivery teams, it’ll be worthwhile to have both your marketers and your project managers participate.
 
In these days of intense competition, your clients are taking some very hard looks at why they are continuing to work with the same consultants and suppliers and whether or not they should switch. This program could head off many costly defections!