Launch Your Marketing Year
approx 90 minutes
The New Year is underway and it’s time to set your course for the most successful 12 months in your firm’s history. But it’s a strange new world that’s calling for new tactics.
Success in this environment calls for aggressive, innovative and bold marketing strategies. Timid and conventional simply won’t cut it. They’ll only lead to increased fee competition and a big helping of 2nd Place.
You’re going to learn seven strategies that are true game-changers. Adopt them and you’ll blow this year out of the water. (Number three is going to shock the pants off you!) Ignore them and you’ll be left floating in the wake of your competitors as they race past you into the future.
You can expect this to be a hard-hitting, no-holds-barred, non-traditional approach to selling your services that will be way outside the comfort zone of a lot of firms. But there’s too much at stake to be sugar-coating, pussy-footing around or pulling punches. So if you’re not ready to embrace some truly innovative concepts and leading-edge practices, it’s probably best that you don’t apply.
Nothing difficult, expensive or illegal. But decidedly outside your comfort zone! Be ready to embrace some truly innovative concepts and leading-edge practices to light the fuse and launch your marketing rocket.