Measuring Your Marketing ROI
A lot of CEO’s and CFO’s are asking hard questions of their marketing teams. And so they should! As much as the marketers might squirm under the spotlight, the questions are legit and need to be asked. If spending can’t be justified with a clear return it should be cut off.
But if you’re unsure how to budget for marketing, sales and business development, or if you’d like to measure the results of your efforts and expenditures, this program is for you.
There’s no question that measuring the return on your marketing and business development investment can be tricky, but it can, and should be done. Join us for this important session and come away with real guidelines, real numbers and key performance indicators that will let you measure and track your marketing ROI.
We’re going to give you the tools you need to plan for, budget, manage and measure the effectiveness of your marketing and business development activities and then compare your results against the best practices in the design professions. We’re going to show you how to use real-world numbers to measure and manage your marketing and business development activities.
Join us for this fast-paced, entertaining and enlightening program. Then evaluate your marketing effort and the results it’s achieving.