the Marketing Course
This session of the Marketing Course begins the week of January 7, 2019 and runs for six consecutive weekly sessions. This program is video-based and participants will be sent a link each week to download the video corresponding to each module.
This unprecedented program, prepared exclusively for those with responsibilities for bringing work into an AE firm, covers all the knowledge you need to plan, execute and manage a marketing and business development effort. Additionally, it serves as an excellent preparatory course in advance of the CPSM (Certified Professional Services Marketer) exam.
The Marketing Course provides participants with a complete understanding of and competence in the strategies and tactics needed to successfully position, promote and sell AE services. Whether a Marketing Coordinator new to the business, an emerging leader wanting to become familiar with the marketing function, or an experienced marketer preparing for a CPSM certification, this program covers AE marketing from A to Z.