Coke, Apple & You - Webcast only
Coke, Apple & You
Building and leveraging your powerful brand
Strong relationships are the backbone of business stability in the AE world. But relationship- and word-of-mouth-marketing does not give business-minded design firms enough control over their firms' rate of growth or the inevitable peaks and valleys of the economy.
By proactively creating and nurturing a strong brand, your firm you can "jump-start" strong relationships with larger numbers of qualified prospects that will lead to sales opportunities and reliable growth rates.
Participants in this program will learn to:
- Increase the sophistication of their marketing efforts, allowing them to have greater control over firm growth rates and economic downturns.
- Understand the specific tools and tactics that are used to create brand-name recognition.
- Organize a "branding" effort that is specifically suited to the circumstances of their firm.
Coca Cola values its brand at about $80 billion. Apple’s is almost twice that. This program will show you how to implement branding strategies that are appropriate for design professionals and create a strong and valuable brand image for your firm that clients will seek out and value.
This program only provides access to the webcast. It does NOT provide you with a video recording of the program.