Coke, Apple & You - Webcast + Recording
SKU:
$199.00
$199.00
Coke, Apple & You
Building and leveraging your powerful brand
Strong relationships are the backbone of business stability in the AE world. But relationship- and word-of-mouth-marketing does not give business-minded design firms enough control over their firms' rate of growth or the inevitable peaks and valleys of the economy.
By proactively creating and nurturing a strong brand, your firm you can "jump-start" strong relationships with larger numbers of qualified prospects that will lead to sales opportunities and reliable growth rates.
Participants in this program will learn to:
Coca Cola values its brand at about $80 billion. Apple’s is almost twice that. This program will show you how to implement branding strategies that are appropriate for design professionals and create a strong and valuable brand image for your firm that clients will seek out and value.
Building and leveraging your powerful brand
Strong relationships are the backbone of business stability in the AE world. But relationship- and word-of-mouth-marketing does not give business-minded design firms enough control over their firms' rate of growth or the inevitable peaks and valleys of the economy.
By proactively creating and nurturing a strong brand, your firm you can "jump-start" strong relationships with larger numbers of qualified prospects that will lead to sales opportunities and reliable growth rates.
Participants in this program will learn to:
- Increase the sophistication of their marketing efforts, allowing them to have greater control over firm growth rates and economic downturns.
- Understand the specific tools and tactics that are used to create brand-name recognition.
- Organize a "branding" effort that is specifically suited to the circumstances of their firm.
Coca Cola values its brand at about $80 billion. Apple’s is almost twice that. This program will show you how to implement branding strategies that are appropriate for design professionals and create a strong and valuable brand image for your firm that clients will seek out and value.
