The Marketing Course
The Marketing Course covers all the knowledge you need to plan, execute and manage a marketing and business development effort.
The Marketing Course provides participants with a complete understanding of and competence in the strategies and tactics needed to successfully position, promote and sell professional design services. Whether you’re new to the business, an emerging leader wanting to become familiar with the marketing function, or an experienced professional, this program covers AE marketing from A to Z.
Additionally, it serves as an excellent preparatory course in advance of the CPSM (Certified Professional Services Marketer) exam.
The program is delivered over a six-week period, with each of six two-hour, online classes per week. The material is divided into six modules:
- Marketing Positioning, Planning and Administration
- Brand Building
- Business Development
- Sales (Proposals and Presentations)
- Client Service and Feedback
- Brief review and an exam. Participants who pass the exam will receive a certificate of completion and competence in AE Marketing from blüStone Marketing.
Following your registration and payment, a representative of bluStone Marketing will be in touch to provide you with further details, course materials and course login credentials.