blüStone Marketing's Signature Online Training Program
If you are looking to build your firm’s brand, manage a strong business development program, increase your hit rate and keep clients coming back with more projects, then The Marketing Course is the place for you and your best and brightest team members.
Why This Course?
The Marketing Course provides participants with a complete understanding of and competence in the strategies and tactics needed to successfully position, promote and sell AEC services.
Whether a Marketing Coordinator new to the business, an emerging leader wanting to become familiar with the marketing function, or an experienced marketer preparing for a CPSM certification, this program covers AEC marketing from A to Z.
The program is delivered over a six-week period, with one, two-hour, online class per week.
The material is divided into six modules:
The Marketing Course is completely self-scheduled and self-paced.
You will be sent the files for one module per week, but you can complete them on your own schedule.
Each module is divided into a series of individual tutorials on micro-topics in AEC marketing. The tutorials are:
In addition to learning the content, you will also get a complete set of marketing tools, guidelines, checklists and templates that you can use to manage the marketing program of any professional design firm