The #1 AEC Marketing Course
Register ASAP: Class Starts January 7, 2019
What You Will Learn
This unprecedented program, prepared exclusively for those with responsibilities for bringing work into an AE firm, covers all the knowledge you need to plan, execute and manage a marketing and business development effort.
Additionally, it serves as an excellent preparatory course in advance of the CPSM (Certified Professional Services Marketer) exam.
The Marketing Course provides participants with a complete understanding of and competence in the strategies and tactics needed to successfully position, promote and sell AE services.
Whether a Marketing Coordinator new to the business, an emerging leader wanting to become familiar with the marketing function, or an experienced marketer preparing for a CPSM certification, this program covers AE marketing from A to Z.
What People Are Saying
"I think this course definitely stands out from others. It is easy to find a general marketing course, but finding one that can be applied to AEC firms is tough so finding one that focused SPECIFICALLY on AEC marketing was wonderful!"
"Your course was extremely valuable and I thoroughly enjoyed learning some new skills, as well as reinforcing some of things I’ve already been preaching to our non-marketing staff."
"We are happy with the new format that allows us to download the videos and view them when we can. That helped make it easier to decide to postpone finishing the course, knowing we wouldn't lose our investment with you."
-Bryan Keeler VP of Engineering & Business Development
Sound Design International
"I really enjoyed the modules and will be referring back to them from time to time, I’m sure! I especially find the reference materials to be useful and I’ve already used some of the templates in my job."
"Thank you for putting together a very informative program. The topics have been discussed during our weekly project manager meetings."
"I enjoyed the courses. I am also very thankful I was able to watch them on my own schedule. I’m very excited about implementing the tools provided.
-Heather M. Bernhard
Not all opportunities are good ones. You can use this interactive, Go/No Go Analysis form to evaluate the upcoming project opportunity and decide rationally if it's worth the effort and cost to chase it. Throwing proposals at anything that moves is a terrible strategy - it's expensive, frustrating and it doesn't work. The most successful firms are very picky about what they choose to go after and this form will help your firm be one of those top performers. Analyze your upcoming opportunities, select only the best ones and drive your hit rate through the roof!