The Marketing Course
blüStone Marketing is pleased to offer The Marketing Course.
The Marketing Course consists of six, two-hour, self-paced weekly modules. The next session begins the week of February 12, 2018.
This unprecedented program, prepared exclusively for those with responsibilities for bringing work into an AEC firm, covers all the knowledge you need to plan, execute and manage a marketing and business development effort. Additionally, it serves as an excellent preparatory course in advance of the CPSM (Certified Professional Services Marketer) exam.
Why This Course?
The Marketing Course provides participants with a complete understanding of and competence in the strategies and tactics needed to successfully position, promote and sell AEC services. Whether a Marketing Coordinator new to the business, an emerging leader wanting to become familiar with the marketing function, or an experienced marketer preparing for a CPSM certification, this program covers AEC marketing from A to Z.