What's Your Point?
How to write and edit for clear, engaging and persuasive proposals

approx 75 minutes

$129

You write proposals in order to persuade clients that your firm is perfectly suited for their project. So it makes sense that the content of your proposals should be understandable, accessible, even interesting and engaging.

Unfortunately, many technical professionals have been trained in and are so used to writing in a technical style that they struggle to make their writing more proposal-friendly. The result is proposals that are difficult to read, boring and uninspiring. Hardly traits of a persuasive sales effort!

The words you choose really do matter. As does the way you organize them. In this oh-so-useful program, you’re going to analyze readability, study features vs. benefits, learn to write in an ‘accessible’ style, uncover the powerful stories you need to tell and learn to balance both right- and left-brain writing.

This program will teach you how to:

• Write and edit in a style that clients like to read
  
• Balance your appeal to both the left- and right-brainers reviewing your proposals
• Adjust your technical writing style to one that’s more persuasive and engaging
• Cut down on the length of your proposals to meet page count requirements and make them easier to read
• Make more short lists and win more projects!

We’re going to look at real, before-and-after examples from real AE proposals. We’ll be down at the nitty-gritty level so you can see exactly which words, in which order and why some words are more persuasive than others.